You’re organising an exhibition, a brand activation or a workplace family day. The venue is sorted. The catering is sorted. And then someone asks: what are we doing for the kids?
It’s a question that event planners often leave to the last minute, and it’s one of the most important decisions you’ll make. Get it right and families spend longer at your stand, engage more deeply with your brand, and leave with a genuinely positive impression. Get it wrong and parents are distracted, children are restless, and the whole experience falls flat.
Brilliant Birthdays has been providing professional children’s entertainment for corporate events, exhibitions and activations across London for over a decade. Here’s what we’ve learned.
Why Children’s Entertainment Makes a Real Difference at Events
When families attend exhibitions, brand events or corporate days out, children are often an afterthought in the planning. But they’re frequently the deciding factor in whether a family stays, engages, and converts.
A professional entertainer does more than keep kids occupied. They create a focal point that draws people in, extends dwell time at your stand or area, and creates the kind of relaxed, positive environment where adults are far more receptive to what you have to say. It’s one of the most effective — and underused — tools in corporate event planning.
What Types of Events Do We Cover?
The short answer: almost anything. Over the years, the Brilliant Birthdays team has delivered entertainment at:
- Exhibitions and trade shows, including MCM Comic Con in London and Birmingham, where we’ve been a trusted entertainment partner for over ten years
- Brand activations and experiential marketing events
- Workplace family days and employee wellbeing events
- Festivals and outdoor events
- Corporate hospitality days, including Royal Ascot
- Gaming and entertainment expos
- Weddings and private celebrations requiring professional entertainment
We’ve also travelled internationally for events most recently to Monaco)! If it requires professional, experienced entertainers who can work in a fast-moving, public-facing environment, we can help.
You Don’t Need a Theme. You Need the Right Team.
One of the biggest misconceptions about children’s entertainment at corporate events is that you need to come with a fully formed concept. You don’t.
Many of our corporate clients come to us with a specific activity in mind such as bracelet making, arts and crafts, slime stations, themed character meet-and-greets, and we build the entertainment experience around it. Others simply tell us about the event, the audience, and the atmosphere they want to create, and we handle the rest.
You bring the brief. We bring the party.
This flexibility is what sets us apart in the corporate space. We’re not a packaged product. We’re experienced entertainers who adapt to your brand, your audience, and your environment.
What to Look for When Booking Children’s Entertainment for a Corporate Event
Not all children’s entertainers are set up for corporate and event environments. Before you book, it’s worth checking:
- Experience at large-scale or public-facing events: performing for 20 children at a birthday party is very different from engaging a rotating crowd at an exhibition stand
- Flexibility and adaptability: can they work within your brand guidelines, tone, and timing?
- Professionalism and reliability: do they have verified reviews and a track record you can reference?
- Insurance and compliance: essential for any corporate or public event
Brilliant Birthdays brings over a decade of proven delivery to every event, backed by more than 700 five-star Google reviews. We’re experienced, professional, and we understand how to make entertainment work in a corporate context.
Book Entertainment for Your Next Event
Whether you’re planning an exhibition stand, a brand activation, a workplace family day or something entirely unique, we’d love to hear from you.
Tell us about your event, your audience, and what you’re hoping to achieve and we’ll tell you exactly how we can make it work.